Ecommerce Business Obstacles In Nepal (Latest Edition)

E-commerce Business has been in a trend for last 5 years in Nepal. With over 50 e-commerce websites in Nepal, One can imagine the growth in last few years.

However, there are some areas which have been major obstacles in the                                 e-commerce  business in Nepal.

Some of those includes:

Lack of Awareness

Although the mobile penetration of Nepal has increased above 55%, People are still unaware of major internet utilities. Most of the people are still limited to using social network websites like Facebook, snapchat, Instagram & all.

 

Payment Gateway

Payment gateway has been one of the major obstacles in E-commerce market in Nepal. It is, therefore, maximum of the e-commerce ventures in Nepal are still limited to Cash on Delivery(COD) system.

 

Lack of Street Address:

This is yet one of the major obstacles in E-commerce business when it comes to Nepali market. We do not have proper postal addressing system here in Nepal & that’s where the inefficiency in Home delivery takes place.

 

Internet Marketing

It can sound strange but maximum of the e-commerce ventures in Nepal still don’t focus right on Internet Marketing. Most of their investment is limited to Facebook advertising & Traditional offline marketing.

Although E-commerce business is not new to Nepali Market, local companies have not been able to disrupt the market due to lack of proper Audience research & digital marketing

With a proper application of On site SEO & backlinking, A business can be able to create a brand credibility & hence increase the traffic & revenue.

 

Conclusion:

So, These were the top 4 E-commerce business obstacles in Nepal. Let me know your thoughts below in the comment box below. Any additional obstacles to the list, in context of Nepal, would be highly appreciated

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s